SUSTAINABILITY IN THE RUNNING INDUSTRY
It’s no secret that climate change is happening – and as runners, we tend to notice changes within our environments rather quickly. Whether it be more air pollution (hello, Denver!), decrease in annual snowfall or even dangerous increases in precipitation and rain.
However, running sustainably means more than just wearing plastic-free and recycled gear. Sustainability starts at the beginning of the production process, ensuring workers have fair wages, human rights, benefits and more. Below are some of our brand partners that are focused on both sustainable products and human rights.
SUSTAINABLY SOURCED: Our definition: Materials that have little to no impact on the environment, including production process and post-consumption.
POWERED BY PLANTS WITH REEBOK
Reebok has sustainability locked-in when it comes to sustainability practices by releasing their [REE]GROW and [REE]CYCLED lines of footwear and apparel. Employing eucalyptus bark, castor bean oil, bloom algae, natural rubber and recycled polyester into their manufacturing has allowed Reebok to stay ‘ahead of the thread’.
ICEBREAKER MERINO SECRETS
For over 25 years, Icebreaker has led the way in outdoor sustainability apparel. Their secret? Dedication to sustainable methods…and their fan-favorite Merino wool. What is Merino?
“Merino is super lightweight, soft, non-itchy, non-clammy, warm in the cold and cool in the heat. Plus, it has a miraculous ability to resist odor. Because it was made in the mountains rather than in a petrochemical laboratory. Merino wool fiber is naturally renewable, recyclable and biodegradable*.”
They have lofty goals of using only 100% natural fibers (goodbye, plastic!) by 2023. Beyond their materials, they look at the intersectionality of their workers + what sustainability means. We’re happy to have partners like them who exceed industry averages in labor practices, hours, wages, benefits and more. Learn more about their dedication to human rights here.
We’re happy to be able to sell a variety of icebreaker Merino apparel.
QUICK SUSTAINABILITY TIP
Have shoes you no longer wear? Visit your local running store and ask if they have a donation bin for used shoes.
ABOUT THE LOOP
What is the loop? The loop is in reference to the lifecycle of a product. Instead of it going from production to business to consumer to waste, in a loop system the product is able to stay out of the landfill and looped back into recycling or other uses.
ADIDAS THREE LOOP STRATEGY
“Through sport, we have the power to change lives”
The team at adidas has a strong understanding of what it means to play for the environment. The were the first in the industry to bring eco-innovations to the mass market. They are founding members of Better Cotton, Leather Working Group and the Fair Labor Association. Their commitment has allowed adidas to pave a clear path for others to follow. Working toward a circular model (where products can be recycled, returned or remade once the user no longer needs it) has brought them to their Three Loop Strategy – Made with recycled materials, Made to be remade, Made to regenerate.
We’re proud to carry part of the adidas Parley collection. These adidas styles take plastic from the ocean and turns it into best-selling footwear.
Adidas sustainability: adidas TERREX Parley Agravic apparel
ON CIRCULAR PRODUCT
The founders of On have always talked about growing up in the Swiss mountains. As such, they’ve always had an extreme appreciation for the natural world around them.
Enter the On sustainability model.
Firstly, taking into account materials – their studies showed that materials used in their industry is responsible for up to 80% of their footprint, meaning these would be top of mind.
Secondly, it’s known that the apparel and footwear industries, that On is also part of, make up roughly 10% of global greenhouse gas emissions.
Thirdly, they believe the future of product is a circular economy and that they have the power to make it so.
On admits they have a long road ahead of them. With that, they have joined CEO4Climate, an initiative for Swiss businesses that are pushing the Swiss government to adopt a progressive climate policy.
RUNNING: SUSTAINABILITY CHOICES
When it comes to finding our movement through sustainable choices, running footwear and apparel are an easy first step to take. With all of the options available today, the team at JackRabbit is excited to carry top sustainable footwear and apparel brands, making them readily accessible for our customers.
It’s time to commit; time to shop sustainably.