Categories
On Running

ON RUNNING: SUSTAINABILITY MVP

On Sustainability

Sustainability is on the forefront of brand initiatives and has been for years. For brands like On Running, sustainability is something that’s worked into the fiber of the brand. And to that we say HELL YES. More, please!

We love Mother Earth and need to do everything in our power to protect her. From what we wear to what we buy, every decision matters and you can do your part every day and choose to make a difference.

On has made really exciting moves to reduce environmental footprint, and they definitely are not stopping! Saving the planet is a team sport, so we’re here at JackRabbit to shout those awesome efforts from the rooftop and help educate customers and staff about how big of a difference it makes. 

Here are just a few ways On is making strides in sustainability…

NEW PACKAGING

You may have noticed a change in how On shoe boxes and hang tags look recently. Well that’s because On has changed their packaging to be more sustainable! You’ll start to see fewer black and white On shoe boxes and more brown boxes and apparel packaging/tags soon.

That’s because On has switched over to 100% recycled materials for sneakers and socks, and 99.9% recycled materials in apparel packaging! The boxes will now be mainly brown (no ink) with minimal water-based ink instead of the old fully PVC ink black boxes. Yearly, this will save about 160 tonnes of CO2!

Updating the all-black packaging for a lighter more sustainable alternative means On can use less ink in printing packaging. Plus the ink that’s now visible on the outside of the shoe box is a water-based alternative to the previous (plastic-derived) PVC inks, which is much better for the environment.

“Letting go of the all-black branding was a discussion for us. It’s quite bold I think, to do this as a young company. But when we looked at the numbers, it stopped becoming a question of if, and rather when,” says Maya Martin, Product Design. “The result is fresh, bright and optimistic and it still keeps the minimalistic, uncomplicated design we love.”

By switching to new packaging, each year On is projected to save at least: 

  • 7 tonnes of black ink 
  • 18 tonnes of paper 
  • 15 tonnes of plastic
  • 160 tonnes of CO2

If you’d like to dig deeper – read me!

MATERIALS AND PRODUCTS

Materials used in our industry are responsible for up to 80% of a company’s environmental footprint, so On made them a top priority. With sustainability at the core of how On works as a company, they don’t believe performance and sustainability are exclusive, but rather complimentary concepts to one another.

By introducing more recycled materials, reducing their CO2 footprint and creating circular systems for product life cycles, On is making real, impactful change while still producing the same premium performance shoes and apparel we all know and love.  

Check out our favorite sustainable must haves from On this fall

ON CLOUDSWIFT

On Cloudswift Sustainability

For swift runs in the city. Now with a 100% recycled mesh upper. 

SHOP MEN’S      SHOP WOMEN’S

ON CLOUDFLOW

On Cloudflow Sustainability

Step in and you’ll feel the comfort of the improved upper – made from 70% recycled polyester.

SHOP MEN’S      SHOP WOMEN’S

ON CLOUDSTRATUS

On Cloudstratus Sustainability

Around 75% of the polyester used is recycled, making the Cloudstratus forward thinking in more ways than one. 

SHOP MEN’S      SHOP WOMEN’S

ON CREWNECK

Sustainability On Apparel

A super soft wardrobe essential made with 100% organic cotton.

SHOP MEN’S      SHOP WOMEN’S 


SHOP ALL ON FOOTWEAR & APPREL   

Categories
Reebok Sustainability

REEBOK’S SUSTAINABLE FUTURE

When it comes to sustainability in the running industry, Reebok is leading the way. Reebok’s goal is to create innovative solutions that will help build a fitter planet without impacting performance. This is achieved by sourcing their product materials from nature or from processed plastic waste.

By 2030, Reebok plans to have 100% of their products be sustainable. Reebok measures sustainability by the following product categories: 

  • [REE]GROW – made with at least 50% plant-based materials
  • [REE]CYCLED – minimum of 30% of the upper is recycled materials.
  • Vegan
  • Better cotton
  • Organic cotton
  • Color with care

Let’s take a deeper look at Reebok’s current sustainable product offering with the Reebok Forever Floatride Grow, Reebok Floatride Energy Grow and Reebok Nano X1 Vegan.

Rebook Forever Floatride Grow

REEBOK FOREVER FLOATRIDE GROW

PERFORMANCE RUNNING SHOES MADE WITH AT LEAST 50% PLANT-BASED MATERIALS

Sustainable doesn’t mean sacrificing quality and performance. Reebok Forever Floatride Grow is a neutral running shoe made with at least 50% plant-based materials to reduce petroleum-based plastics, one step at a time. The midsole is comprised of castor beans which provides a high-performance, lightweight and responsive cushioning.

A BLOOM algae EVA socklier in the the Forever Floatride Grow adds comfortable cushion underfoot for a soft ride.

The Forever Floatride Grow upper is made of flexible eucalyptus tree textile which is very breatheable. The outsole is comprised of natural rubber which creates a flexible and durable running shoe.

Read more on Reebok Forever Floatride Grow

SHOP FOREVER FLOATRIDE GROW

Reebok Floatride Energy Grow

REEBOK FLOATRIDE ENERGY GROW

REEBOK’S NEWEST ITERATION IN SUSTAINABLE PERFORMANCE FOOTWEAR

Floatride Energy GROW combines the award-winning Floatride Energy 3.0 with the commitment and responsibility to protect the environment and strive to create a fitter planet. 

Floatride Energy GROW is an industry-leading shoe within Reebok’s [REE]GROW category, which guarantees the product is made of at least 50% plant-based materials in an effort to reduce petroleum-based plastics, one step at a time.

Castor beans, eucalyptus, bloom algae, and natural rubber have been researched and tested to deliver on performance without compromise. 

Key features include:

  • Castor bean midsole, reformulated to improve durability and deliver responsive, lightweight cushioning mile after mile.
  • Durable, breathable eucalyptus upper, re-engineered for more structure and support to provide a better performance fit.
  • Natural rubber, providing a flexible outsole for traction and durability.
  • Bloom algae sockliner for added underfoot comfort.
  • Refined midsole geometry to provide more underfoot cushioning for a more supportive feel, combined with a beveled heel and increased toe-spring for a seamless heel-to-toe transition and a smooth underfoot ride.
  • Flared collar for comfort mile after mile.

SHOP REEBOK FLOATRIDE ENERGY GROW

Reebok Nano X1 Vegan

REEBOK NANO X1 VEGAN

Reebok’s gave their ultimate training shoe, the Nano X1, a sustainable makeover for Earth Month with the launch of the Nano X1 Vegan.

The Nano X1 Vegan is just as versatile and comfortable as you’d expect and it is an animal-free, USDA Certified Biobased Product featuring a minimum of 40% bio-based materials

The Nano X1 Vegan is made up of 100% animal-free materials and products. It features a castor bean oil and EVA foam midsole, cotton and wood spun yarn upper, and natural rubber outsole.

Top features of the Nano X1 Vegan include:

Comfort: fusing Reebok’s Floatride Energy cushioning of a running shoe while maintaining the performance and stability of a training shoe 

Speed: the sleek shape and design allow for maximum speed and runnability 

Control: providing designed stability to support varied workouts

REEBOK NANO X1 VEGAN COMING SOON