NEW BALANCE SHOES’ INNOVATIVE RUNNING TECHNOLOGY
FEARLESSLY INDEPENDENT SINCE 1906
New Balance has a history of marching to the beat of their own drum, confidently leading the charge on new technologies, rather than following the herd.
When New Balance was founded in 1906 in Boston, MA, the original design was inspired by the perfect 3-point balance of a chicken’s foot. This nature-made design led to New Balance’s first patent for metatarsal arch support with three support points.
This novel way of thinking about foot performance, carried over to New Balance’s revolutionary shoe design, with the debut of the “Trackster” in 1960. The Trackster was the first running shoe in the world to be offered in a variety of widths. It was also the first running shoe to feature a ripple sole.
BLAZING NEW TRAILS
Fast-forward 58 years, and we find New Balance’s forward-thinking technology has accelerated, providing a plethora of technologies, suited for a multitude of diverse runners. Some of the most conversed New Balance technologies are the “Fresh Foam” and “REVlite” midsoles.
Fresh Foam, featured in shoes such as the 1080, Zante and Vongo, is created from a single piece of foam that provides a plush, natural ride. This cushioned foundation allows for elements of stability without becoming rigid or overcorrecting running patterns. When you need to get where you’re going as fast as possible, look no further than the REVlite midsole, an innovative foam compound providing the same responsiveness and durability of foams 30% heavier. The REVlite midsole is featured in the Vazee Pace and 1400.
New Balance is always eliciting feedback, always looking for ways to improve, and never falling into a trap of complacency. This is significant for a company that has been in business continuously for over a century, and been producing high-performance running shoes since 1938. It would be all-to-easy to relax a bit and rely on successes of the past. The “Fearlessly Independent” mindset continues to produce shoes which incorporate technologies from the future, while bringing forward the rich heritage that precedes them.
A LASTING FIT
The core of New Balance’s performance design comes down to superior fit. The way a running shoe fits, begins at the last. A shoe last is a 3-dimensional mold on which the shoe is modeled and built. The greater a company’s variety of lasts, the more foot shapes it can accommodate. New Balance has more last designs than any other athletic shoe company in existence. It doesn’t require a huge jump in reasoning to determine, if you are able to find a shoe shape that perfectly fits your unique foot shape, you will experience enhanced comfort and performance during your run.
NO PLANS ON STOPPING
Being born-and-bred in America is important to New Balance, with a large chunk of their footwear lines being manufactured here in the USA. They remain as equally committed to advancing running technology as maintaining their heritage.
Whether as individuals, or as a running shoe company, it’s admirable to remain true to your core, and not be swayed by the masses and passing fads. New Balance has managed to retain a strong character, while seeking feedback, and always improving. New Balance is not afraid of continuing to lead the charge. Ideas being implemented in the near future give us reason to remain enthralled.
How appropriate that New Balance was founded in Boston. A company born in a city, both with a shared heritage of being fearlessly independent.
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