Jack Rabbit Rebrands Six Specialty Running Stores in New Jersey
and One in New York
June 5, 2017 09:00ET
Denver, Co. – June 5, 2017 – Specialty running retailer JackRabbit announces the first wave of the rebranding of its collection of specialty running stores in New Jersey and one in New York under the JackRabbit name during June 2017.
JackRabbit President, Bill Kirkendall, comments, “we are excited to extend the JackRabbit brand and consistent experience in store and online to our New Jersey and Rye, NY stores. JackRabbit will continue its association with running and supporting local communities.”
JackRabbit has six stores in New Jersey including Princeton Running Company, Westfield Running Company, Summit Running Company, New Jersey Running Company in Hoboken, Morristown Running Company, and Ridgewood Running Company. The Rye Running Company in New York is also included in this initial rebrand.
All stores will be rebranded as JackRabbit with the exception of Princeton Running Company that will bear the name, Princeton Running Company by JackRabbit.
The company acquired the New Jersey stores under the Running Specialty Group in 2011 and moving to the consistent JackRabbit branding is part of the brand expansion at both a store level and through the JackRabbit.com platform. Changes will take place over the coming weeks and fully embrace the complete product ranges for running, walking, crossfit, gym goers and active lifestyles.
The rebranding will focus on exterior branding and signage with the goal of offering customers a consistent brand experience coupled with the same expert local expertise at each location.
Under its tagline ‘Where Fit Happens’, all JackRabbit locations offer a unique and free personalized gait analysis for any runner/walker who comes through the doors. By capturing the runner/walker on a treadmill using video technology, an analysis determines what the feet do upon initial ground contact; crucial to matching the runner with the correct pair of shoes. Additionally, nutrition, running and training accessories as well as apparel complete the JackRabbit merchandise assortment.
Headquartered in Denver, Co., JackRabbit is a leading omni-channel specialty running retailer in the United States focused on delivering products and solutions that serve the needs of active community. Utilizing its expertise in sports science, JackRabbit provides personalized services to help customers find the perfect footwear, apparel and accessories. At the end of 2016, there were 65 JackRabbit and JackRabbit-affiliated stores in eighteen states with approximately 800 employees.
231 Milwaukee, #210. Denver, Co. 80206