HOKA ONE ONE ‘FLY’ COLLECTION
― Leonardo da Vinci
Flight: As humans, we are mesmerized by it – both real and metaphorical. Song writers have written about it, da Vinci studied the physics of flight and admired its beauty. As runners, we too can channel flight when we’re on the road, on the trail. Just ‘turn your eyes skyward and long to return.’
THE SKY’S THE LIMIT WITH THE NEW HOKA ONE ONE FLY COLLECTION
When Hoka One One shoes hit the running market, they changed running for so many. Ultra-runners, Ironman triathletes, road beasts and trail lovers – they all adopted the max-cushion, super-light shoes in a way that left others wondering what they were missing out on.
Relentlessly committed to innovation, Hoka One One is still leading the way down the running trail with the sleek new FLY collection calling upon the lineage of their classics and reinventing them for today’s modern runner.
If you never considered Hoka One One before, now’s your chance to step into a whole new world. As the name suggests, these shoes are ready to take flight.
THE THREE KEY HOKA ONE ONE ‘FLY’ STYLES IN 2018
The trio of shoes in the new FLY collection call upon their inspiration from key flight terms. Their roots lie with the Hoka Vanquish and the award-winning Clayton before them and their future lies in the feet (and wings) of the modern runner.
COME FLY WITH ME
- THE HOKA ONE ONE ‘ELEVON’: Flight term: A moveable surface at the trailing edge of a tailless airplane (such as the space shuttle) that provides pitch and roll control.
The shoe: With lineage in the Hoka One One Vanquish two, this is a light, premium shoe with a seamless upper. Read our full preview on the Hoka One One Elevon
- THE HOKA ONE ONE ‘MACH’: Flight term: Air Forces generally use the term “Mach” to define the speed of the aircraft. Machnumber (named after Ernst Mach, the Austrian physicist) is the speed of an object divided by the speed of sound.
The shoe: The Hoka One One Mach has the award winning Clayton in its genes, taking speed to a whole new ‘mach’.Read our full preview on the Hoka One One Mach
- THE HOKA ONE ONE ‘CAVU’: Flight term: An acronym used in aviation circles meaning “Ceiling and Visibility Unlimited.” Commonly used by pilots as slang to describe anything that is desirable or sought after.
The shoe: The Hoka One One Cavu is for those who aspire to an unlimited view on both running and life with a smooth ride along the way. Read our full preview on the Hoka One One Cavu.
To learn more about each of the shoes in Hoka One One Fly Collection, and which one is right for you, fly on over to read our previews.
JACKRABBIT FLY PLAYLIST
Like philosophers of old and song-writers of today, Hoka One One beats to the sound of the same drum when they ask all of us, ‘why run, when you can fly?’
Listen to the JackRabbitRuns ‘FLY Through Your Run’ playlist on Spotify to spice up your run this month. We’ve rounded up A Flock of Seagulls, The Steve Miller Band, Kayne & Lupe Fiasco, with some addeed tunes from Nelly Furtado and Lenny Kravtiz. Run on, fly on!
JACKRABBITRUNS @ SPOTIFY: FLY THROUGH YOUR RUN
― Coco Chanel
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