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HOKA TO LAUNCH CARBON X 2 AT 100K WORLD RECORD ATTEMPT

What better way to launch a new long-distance racing shoe than to stage a world-record attempt to prove how fast it is? Introducing Project Carbon X 2.

HOKA ONE ONE will launch its new, fast and efficient Carbon X 2 carbon-fiber racing shoe with a multinational assault on the 100K world record on Jan. 23 in Phoenix, Ariz. and Chiba, Japan.

TWO RUNS, TWO CONTINENTS

With 62.2 miles of race-pace running, the Project Carbon X 2 event will be no small task. HOKA-sponsored ultrarunners Jim Walmsley, Camille Herron, Elov Olsson and Caitriona Jennings will be going after the record at 7 a.m. PST in Phoenix, while Japanese runners Aiko Kanematsu and Yoshiki Otsuka will be racing the same distance at 7 a.m. JST in Japan.

The current men’s 100K world record is 6:09:14. This is a blazing 5 minutes, 56.5 seconds per mile pace – set by Japan’s Nao Kazami in 2018. The women’s mark is 6:33:11 (6:19 mile pace), set by Japan’s Tomoe Abe in 2000.

Two years ago when HOKA launched the original Carbon X carbon-fiber racing shoe, Walmsley set a new world-best for 50 miles. He clocked a 4:50:08 at a similar ultra-distance time trial in Sacramento, Calif. HOKA says the new shoe is slightly lighter and faster with a smoother, more propulsive ride.

The U.S. event will be live-streamed for free at hokaoneone.com and the Japan event will be live-streamed for free at hokaoneone.jp.

Project Carbon X 2

HOKA CARBON X 2

The Carbon X 2 has updated curvy carbon-fiber plate technology, a lighter, softer and more resilient midsole foam package. The upper features a cleaner design to match the upgrade to the engine. It weighs 8.4 ounces (Men’s 9), a 5mm heel-to-toe offset and an MSRP of $180.

“At HOKA, we have grown into the brand we are today by setting lofty goals, not compromising, and taking a bold and unexpected approach to meet those ends,” says Mike McManus, Director of Global Sports Marketing at HOKA ONE ONE.

“Perhaps no shoe embodies that spirit better than the Carbon X 2 – designed without compromise to offer the very best in performance innovation to all athletes, empowering them to fly no matter their goals – and perhaps no event embodies it better than Project Carbon X 2: a chance for some of our elite athletes to try and go farther and faster than we once thought possible.”

HOW TO WATCH PROJECT CARBON X 2


Project Carbon X 2 will be live-streamed from the Phoenix, Arizona area starting at 7AM MST on January 23 at hokaoneone.com/project-carbon-x-2 ; and from Chiba, Japan at 2PM PST on January 22 (7AM local time January 23) at hokaoneone.jp/project-carbon-x-2.