GU LAUNCHES HOPPY TRAILS ENERGY GEL
by MELANIE MITCHELL | MARCH 2019
NEW! GU HOPPY TRAILS
BITTER IS BETTER
We’re brewing up some excitement at JackRabbit this month with the arrival of GU Nutrition's latest flavor in their taste rainbow.
This one has all our beer-runners very excited – a new GU energy gel called Hoppy Trails. Yes, you guessed right, GU has outdone itself with a distinct nod to beer, with the gel flavor derived from hops.
DOES GU HOPPY TRAILS GEL REALLY TASTE LIKE BEER?
This was our first question to the GU team as we ripped the top off a packet for the first time in a Tuesday afternoon marketing meeting – does Hoppy Trails GU really taste of beer?
According to the refined palettes of the tastemasters at GU, the flavor of their latest performance gel is that of brewed hops, with citrus undertones.
Always one to do our own JackRabbit market research, we later passed around a Hoppy Trails sachet with a side-serving of a glass of liquid brewed hops alongside for comparison. We admit, GU have come up fine with a flavor that is just a tad sweeter than of a cool glass of IPA.
As GU Nutrition's marketing guru had to say, “[now you can] ‘have a beer before you get to the finish line!”
WHAT’S THE GU TASTE ALL ABOUT
GU have always been pioneers in the sports nutrition industry. Literally, they invented the sports GEL, when the founder created the first reiteration of the gel to meet the performance needs of his athlete daughter.
GU is known for pushing the envelope with their gel flavors. They’ve already had stellar flavor bombs like Birthday Cake, S’mores, and French Toast to name but a few.
Credit where credit is due, GU are nothing but innovative when it comes to offering the endurance athlete something to look forward to in the depths of a race for a digestible fuel that hits the blood sugar spot.
At JackRabbit, we always have time for a brand with as much commitment to humor as they do the scientific development of their products. In fact, we’ll drink a beer to that!
OUR OPINION ON GU’S HOPPY TRAILS
As runners ourselves who consume more than our fair share of energy-inducing gels in our time out on the trails, roads and pools, we have all at some point or another experienced ‘flavor fatigue’. And the ever-so-slightly tangy, bitter taste of GU’s Hoppy Trails gel makes for a nice flavor break
And for those of you who might ask, no, this is not fermented hops, so it’s not actual beer. But a quick Hoppy Trail boost might be just the thing to get you to the finish line and experience the real thing.
WHAT’S IN IT? WHERE IS IT?
The new Hoppy Trail gel from GU is no gimmick. The gel has a pitch-perfect 100 calories per serving in the same energy ratio as all GU gels. The sachets have landed and are now available at all JackRabbit stores nationwide and online.
What’s the best gift you can present your favorite running pal this season? A six pack of Hoppy Trails of course.
Hoppy trails everyone!
FOLLOW JACKRABBIT AND OUR RUNNING CREW
Follow JackRabbit and our running lives on Facebook where we share training tips, interviews and gear guides for every runner's lifestyle.
Comment below how many pairs of running shoes you have in your collection? There is no shaming here at JackRabbit!