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ELIUD KIPCHOGE: THE INEOS 1:59 CHALLENGE

Eliud Kipchoge and his team of runners will gather in Austria on Oct. 12th 2019 to take on the INEOS 1.59 Challenge – his second attempt in two years to break the two hour marathon.

ELIUD KIPCHOGE: THE INEOS 1:59 CHALLENGE

BREAKING THE TWO HOUR MARATHON

10.12.19

In 2017 marathon champion Eliud Kipchoge came close to breaking the two hour 26.2 time barrier at the Nike Breaking2 Project. He came in with an oh-so-close 2:00:25. 

One year later Kipchoge broke the marathon world record
in Berlin with a time of 2:01:39 and also won London with his second fastest time ever. 

The weekend of October 12th 2019, Kipchoge is prepped both physically and mentally for his second attempt on a controlled course,
to break the 2 hour marathon barrier in what has been named the INEOS 1:59 Challenge

ELIUD KIPCHOGE
NOTHING IS MORE POWERFUL THAN A PEACEFUL MIND

The Kenyan athlete is known for his mental game as much as his physical talent.  Any human being can go beyond his limits and many have watched his mental attitude to training and racing.  He lives a simple life training
in his native country and brings to the course the belief in his training, his teammates and in himself.

In the first sub-2 hour attempt, the cameras often caught him smiling during what was possibly one of the most significant
moments of his athletic career.  Speaking afterwards Kipchoge commented in his soft spoken manner of the power to break your own limits is your self-belief.  He may have come short by 25 seconds that day, but he genuinely believes
the barrier can be broken, and it can be broken by him.

‘It's like the first man to go to the moon: I will be the first man to run under two hours, this is crucial. This is about history, it's about leaving a
legacy. 

Breaking the two-hour barrier is crucial for me. I want to show the world that when you trust in something and have faith in what you are doing, you will achieve it, whether you're a runner, a teacher or
a lawyer.’

WHY & HOW TO FOLLOW THE INEOS 1:59 CHALLENGE

To understand the enormity of the challenge and how Kipchoge and his team are defining this moment in sports history, some stats to whet the appetite:

– 41 pacers will support Kipchoge, running between 1-10k intervals
– The pacers performance will be fueled by carbohydrate and caffeine
– Average speed: 21.1 kph
– Average pace: 2.50.5 per km
– Goal Split 5k: 14.14
– Goal Split 10K: 28.26
– Goal Split half marathon:
59.59
– Goal Split marathon: 59.59

You can tune in to watch the event live on YouTube. The date has been confirmed and set for October 12th but the exact shoes-on-the-road time will be decided closer to the day. 

WHERE: Vienna, Austria
WHEN: INEOS announced on October 9th that the date has been set for October 12th 2019.  The start time will be sometime between 5 a.m. and 9 a.m. European Time. (11 p.m. – 3 a.m. ET).
HOW TO WATCH: INEOS
will broadcast a live stream on YouTube of the event you can bookmark here.

For more information, Runner’s World have a great round up of the details of the day.

MAURTEN: NUTRITION OF THE INEOS 1:59 CHALLENGE

For the INEOS 1:59 Challenge, Kipchoge and his team of runners will be using the revolutionary hydrogel sports fuel from Maurten.

Maurten sports fuel is easier to tolerate for athletes. They found a way to encapsulate high concentrations of carbohydrates in hydrogels.  Anyone who has experienced ‘gastric distress’ due to excess sugar in an endurance event will know nutrition is key
to how a race will unfold.  Incidentally, the winners of the last twenty major marathons have all grabbed a Maurten bottle at on-course drinks stations.  

For the INEOS 1:59 Challenge, the base fuel strategy for the athletes
will be as follows:

– Pre Load Drink Mix 320
– Every 5km: Combination of water, Drink Mix 160, Gel 100, Gel 100 Caff

Maurten stands out in sport nutrition because it went back to basics, then forward in technology.
 Firstly, they remove all unnecessary ingredients, like color preservatives and artificial flavors. Then the magic happens. When mixed, Maurten is a liquid sports drink that converts to a gel in the acidity of the stomach encapsulating
the carbs and allowing for smooth passage through the digestive system.

MAURTEN HYDROGEL AT JACKRABBIT

Available at JackRabbit, the Mauten hydrogel products come in three formats: 

Maurten Drink Mix 160: This mix contains 40g of Carbohydrates when
mixed in 500 ml of water. 

Maurten Drink Mix 320: This contains 80g of carbohydrates when mixed in 500 ml of water. This is about twice as
much carbs as was thought possible for the body to tolerate. 

Maurten GEL 100: The gel version of the drink mix for an easy to carry fueling option

Maurten GEL 100 Caff: All you need in the Maurten GEL plus added caffeine to get you there.
SHOP MAURTEN

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