Plant-based Performance With No Compromise
Available at JackRabbit, the Reebok Forever Floatride Grow is a trailblazing innovation in sustainable running shoes.
Reebok, committing to reduce their use of petroleum-based materials in their products, have launched the Reebok Forever Floatride Grow made with products from plants and is featured as part of their Cotton + Corn lifestyle collection.
REPLACING OIL-BASED PRODUCTS WITH PLANTS
The new plant-based running shoe, is actually an updated version of Reebok’s award-winning Forever Floatride Energy.
To start, each component in the Floatride Grow was meticulously researched and tested in order to identify the most sustainable natural ingredients. They needed to meet the high performance standards required for a best-in-class running shoe.
Enter materials such as castor beans, eucalyptus tree, bloom algae foam and finally natural rubber. The latter sourced from real rubber trees rather than petroleum-based rubber found in other performance gear.
- Upper: Durable eucalyptus tree textile upper
- Midsole Cushioning: Plant-based castor bean Floatride Energy Foam provides lightweight, responsive cushioning
- Outsole: Algae-based EVA foam sock-liner, natural rubber outsole
The running community has been one of the most vocal when it comes to demanding more sustainable products. Consequently, Reebok and other brands have focused on innovation and are responding.
“The earth is a runner’s arena, and we have a responsibility to help detox the world for the athletes who run in it,” said Matt O’Toole, Reebok Brand President.
“Our Cotton + Corn collection was the first step in making shoes from things that grow. Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.”