Brooks put an end to the term sports bra and launched the run bra. And women runners replied, ‘rightly so!’
With the expanded run bra collection, Brooks has put 40 years of bio-mechanical research to work. Alongside real runners’ insights they partnered with the Research Group in Breast Health at the University of Portsmouth (UK) to conduct bio-mechanical testing on a wide range of sizes.
From this data they now offer a new era in bras specifically developed for runners – the Drive and Dare Run Bra Collections.
Read on to learn more about which one will best suit your needs, shape and running style.
Women runners are united in our joy of lacing up and putting one step in front of the other, but we differ in our physical shapes and sizes.
To offer a boob-inclusive run for all, both the Brooks collections offer a wide range of sizes to accommodate as many women runners as possible. Whether you want a compressive experience found in the Drive Collection or supportive encapsulation from the Dare collection, there is a run bra for you from Brooks.
BROOKS DRIVE RUN BRAS
The Drive Collection is run-ready line of bras with a sweet spot offering compressive, moveable support with minimal or removable shaping. These performance bras are made with lightweight materials that hug your body and move with you for a chafe-free run.
Brooks Drive styles offer motion reduction plus comfort. They removable cups to let each runner customize coverage level. They also come in a variety of styles so you can choose your look as well as your support.
WHO ARE THEY BEST FOR
The Drive Run Bras are perfect for those who are looking to avoid noticeable shape and want a tried and tested traditional fit. The upgraded technology in the design is anything but traditional tthough and is and upgraded with cutting edge fabrics and design.
With a molded, shaped support, the Dare Run Bras are for women who want shape, support and an unrestricted run. In a wide range of sizes accommodating A – DD cups, they bypass the uni-boob look by offering molded, shaped support.
As one JackRabbit tester noted, ‘It was literally game-changing when I upgraded to a bra that fitted correctly. Breathing was easier, I felt less compromised but still had all the support I need. I could PR by my bra choice alone!’
Here at Jackrabbit, we have always been a fan girl of rabbit running apparel. The brand gives a breath of fresh air to running apparel – offering clothes that fit well, function the way runners need, with a strong attention to detail.
As we began to think about the Spring 2021 season, we felt our customer would be ready to get outside and have a little FUN. We teamed up with the amazing rabbit team to create a unique and playful capsule that still offered the comfortable, yet performance-forward fit rabbit is known for.. just with a twist!
For her, a punchy tie-dye and micro-stripe combination felt like the perfect go-to pieces for the season.
For him, a splash of bright red and tonal micro-stripe to the blues/blacks we know he loves.
Outside of the obvious partnership cues between Jackrabbit & rabbit running, we have always aligned on the importance of community and finding ways to make running easier + more enjoyable for our customer.
This capsule is a nod to that spirited and optimistic run community – just what this year needs!
In observance of International Women’s Day 2021 the United Nations is celebrating with the theme ‘Women In Leadership’.
With that in mind, we’re honored to showcase some of the bold female founders and leaders in the running industry and the thriving companies they lead.
WOMEN-LED BRANDS AT JACKRABBIT
The companies these amazing women have founded, the organizations created and the activism they champion, all contribute to adding gender equity to an industry where everyone has the right to lace up, show up and run equally.
RABBIT RUNNING APPAREL
With a name like Rabbit, we knew we had to be BFFs with a brand that shares our name and our philosophy of serving up runners the best.
Let’s meet Monica Devreese and Jill Deering, the founders of Rabbit running apparel. Monica has been in the running business for 20 years and as experienced and, let’s admit it, badass runners, they had some experience to bring to the table. As lifelong competitive runners they came to the apparel business like others before them; they never found anything they really loved.
Monica and Jill considered their own needs as well as those of other runners when it came down to the most complex of running garments, the running short. Having added up the pros and cons of every short they could get their hands on, they believed they could create something better. And so they did.
Founder and CEO of MOBOT Nation, Lani Cooper patented the first combined foam roller and environmentally sustainable water bottle. With a call for society to be more conscious and sustainable, MOBOT has delivered an innovative product that teaches us to constantly reimagine our perspectives.
Each foam roller water bottle is made from 100% recycled stainless steel and non-toxic, high density EVA foam. Since their inception in 2013, they have already saved over 180MM+ single use plastic water bottles from landfills and waterways.
Two of the most necessary practices for health and wellbeing, hydration and massage, are actually sometimes the most neglected (by everybody). So check out MOBOT at JackRabbit to get your body back on track.
BALEGA RUNNING SOCKS
Tanya Pictor is co-founder of Balega Running Socks. In a recent interview, she championed the power that running has to bring us together. ‘Running is a sport that does not see gender, color, it is all inclusive, forgiving and keeps us grounded.’
Balega stands out in the sock world for its commitment to giving back. Since the beginning, Balega has sought meaningful ways to pay tribute to organizations via their company culture and commitment to quality in everything that they do.
Tanya’s advice for women considering following a career path similar to that of hers? “Be yourself, be authentic, and respectfully unapologetic about who you are and what you bring. Follow your passion and remain true to your calling.”
President of Performance Lifestyle at HOKA ONE ONE, Wendy Yang has set the running world on fire with supporting innovative performance lifestyle campaigns that have helped to shape the running world as we know it – beyond the shoes.
“I’m most proud of the teams I’ve built and the work those teams have done, which have made a lasting impact across the multiple companies and brands I’ve had the good fortune to steward over the course of my career.” – Wendy Yang, Footwearnews 2019
From working with Reebok, New Balance, Timberland and more, Wendy has found her place to grow with HOKA. Beyond the sale numbers, Wendy has placed a special focus on equality in the workplace. Starting the first Deckers Women’s Leadership Summit in 2018, to having hired 75% of current employees, Wendy keeps equality and equity at the forefront.
HOKA continues to be a brand that empowers movement for everyone, everywhere, any kind.
Britt Olsen is the GMM at On Running North America. A brand that has shaken up the industry, On is leading the way with innovative cushioning and a sleek look that has been a hit with runners and street walkers alike. Britt joined On in the US as employee number six and now she is leading a team approaching 200.
Of the experience of leading the North American team of this entrepreneurial company she comments, “I know that we can help influence and shape sport culture in a very positive and impactful way. That feels really good.”
A brand that is smart and dialed in having recently founded the On Running Group hoping to launch and support the Olympic careers for their members as well as a new technical tennis-inspired sneaker with Roger Federer.
On Running continues to challenge the norm, supporting professional runners and inspiring the rest of us to be a little bit better every day.
Senior Vice President of New Balance Athletics for North America, Melissa Worth is a savvy and respected leader. During 2020 New Balance navigated the unknown by calling up on their commitment to civic duty and serving others. They seamlessly pivoted production to create personal protective equipment for front line workers via the New Balance Foundation.
Talking about the challenges of 2020, Melissa told Footwear News “We have been able to rethink the way we use our inventory, how we drive our digital business internally as well as with key partners and how we communicate and connect with each other.”
Melissa has committed to a culture of empathetic leadership amid the pandemic and supporting diverse leadership.
“As leaders we need to commit to diversity and inclusion goals to change the face of the industry and hold ourselves, and each other accountable to achieve positive systematic change. We need to get comfortable talking about the problem, and we need to give a platform to associates of color, listen to what they have to say and act on it.”
Anne Cavassa is the President of Saucony. A brand with an unapologetic focus on empowering Her and inviting slogan of “Run for Good,” Anne has worked alongside many others in the company to have these words and meaning brought to life.
Most recently, through the Saucony x Prinkshop collaboration this past Fall. With the goal of helping to encourage women to run – however that may be – Anne, prinkshop founder and creative director Pamela Bell, along with Saucony marketing director Jessica Newton and director of apparel Sarah Clark created a line dedicated to the cause.
“With this collaboration, we are taking a stand to further support gender parity and encourage women everywhere to find their personal pathway to leadership. We invite everyone to join us as we rally behind the women who are committed to the race with their eye on the finish line. When women run, we all win.” – Anne, Running Insight
Along with of-the-time campaigns and company follow-through, Saucony continues to be a great leader in the running space through continued footwear innovation across road running, carbon fiber plates and trail running shoes as well as inclusive marketing and partnerships.
In the world of running how we act, support, challenge and how we speak are powerful tools. We are privileged to have bold women creating organizations and support systems as well as media committed to reporting on women’s running news.
A grassroots, Indigenous-led foundation by Altra runner Jordan Marie Brings Three Horses Daniel that works to “dismantle white supremacy and racism, rebuild a better future and elevating Indigenous, Black, Brown, Asian, Immigrant, Muslim, Jewish, Two Spirits, LGBTQ+, & Non-binary voices and relatives with disabilities.”
The Rising Hearts Foundation has also worked hard to provide resources for the community regarding wellness, COVID-19 relief, running with purpose and has been a leader in providing education for external communities about what it means to run on Native Lands.
Jordan is an Olympic Trials Marathon qualifier, Project Manager and TIN Liaison, outdoor enthusiast. Jordan is also well-known for her Prayer Runs and bringing light to Missing and Murdered Indigenous Women. Find ways to support and participate with the Rising Hearts Foundation here.
Based in New York City, Latinos Run is a running group focused around serving the Latino population through fitness and providing access to running information, education and community. Founder, Maria Solís, has created this in-person and online community to meet needs and create space that was not initially there. Taking it one step further – she expanded Latinos run to create a more specific group for women called Latinas Run.
“Latinos Run and Latinas Run are two running platforms that promote running as a way to improve physical and mental health within Latino community. I created these groups as a safe space for runners to feel welcome in the running community.” – Maria Solís, Your Sole
Now in 2021, Maria has developed an audience of 25,000 people – newbies to running all the way to elites. She provides for an online community and uses her visibility to partner with others to provide things like her all women’s trail running summit.
Women’s Running Magazine has come into its own in the media space covering women’s running. They have matured into a leading voice focused on reporting on the talent and breadth of women’s running.
They cover everything from the latest news from pro athletes to training techniques, advice from female athletes who have navigated path particular to female athletes. The publication is an advocate for a healthy approach to running. They tap into professional athletes, science and experiences of others to further a positive future for the next generation.
Alysia Montaño is an Olympian, national champion, activist, author, and mother of three. In 2014 she famously ran an 800m race while 8 months pregnant
Alysia is the founder of the non-profit &Mother.org the organization dedicated to breaking the barriers that limit a woman’s choice to pursue and thrive in both career and motherhood. She also hosts the podcast ‘Keeping Track’ alongside Molly Huddle and Roisin McGettigan with the mission of giving more media coverage of women’s sport.
Not only an activist, Alysia brings her A-game to social media and well worth the follow.
Mechelle Freeman is 2007 World Track and Field champion, and a 2008 Olympian in the 4×200-meter relay. She founded the organization TrackGirlzin 2015 as a way to provide exposure and access for girls to the track and field world that so often gets left behind after college.
JackRabbit is so proud to be working directly with TrackGirlz in 2021 offering financial support for their grant program to grow the sport of track and field for female athletes.
“I want to get more Black, Indigenous and people of color involved to expand the conversation,” she says about the future of the organization. “I want to bridge the gap between track and the rest of the running community. I want to bring out all different body types to show just how inclusive this sport is.”
Follow TrackGirlz and help spread the word about their mission. Learn more about Mechelle and their grant programs here.
Tested for over 11,000 miles, the UA Flow Velociti Wind is the latest chapter in running innovation. With a disruptive design and all-in-one cushioning system that eliminates the rubber outsole, it’s a snappy new addition.
THE UA FLOW TECHNOLOGY
After three years, over 17 rounds of raw material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of weartesting the UA Flow midsole was born.
UA Flow is a responsive, grippy, and supportive singular-foam compound that eliminates the rubber outsole. This enables Under Armour to create an innovative, high-traction running shoe. The new Flow disrupts the design of a traditional running shoe by completely eliminating the rubber outsole. This reduces the 2-3 ounces of weight that it adds, on average, from a traditional running shoe.
UA Flow is the lightest midsole technology in UA’s current running lineup, bringing unparalleled lightweight cushion and long-lasting technology to the run category. The foam has naturally sticky traction, so traditional bulky overlays of the past aren’t needed.
“Flow is smooth in every sense of the word. It’s a smooth experience while running in the shoes. It’s a smooth feeling when going through the entire gate cycle and foot strike. And it also feels smooth in the sense that it is lacking distraction. There’s nothing there that is getting in the way of you and your flow state.”- Tom Luedecke, Creative Director of Footwear Innovation
THE UNDER ARMOUR FLOW VELOCITI WIND
The UA Flow Velociti Wind is designed and engineered to provide great responsiveness and energy return. It features grippy traction so you can run with confidence. Add to this a groundbreaking super-engineered upper solution, UA Warp, that molds perfectly to the human form to unlock performance.
The UA Flow Velociti Wind is dialed in for speed over longer distances. With that in mind, it will suit runners with mileage and racing on their calendars.
UA Flow debuts in the run category with the UA Flow Velociti Wind. This is a lightweight performance running shoe suitable for runners who seek a neutral platform with a go-to fast feel.
At just 8.5oz (men’s size 9), this shoe is a solution for runners looking for speed and support in their tempo workouts, fast-paced long runs, and longer road races.
The UA Flow Velociti Wind helps runners grip the surface better and run with confidence, with unparalleled traction. Flow’s rubberless outsole provides higher traction than traditional compounds to grip the surface better. Even without a traditional outsole, wear testers found that UA Flow performed in any condition they faced. It worked from wet cement to uneven gravel and variable roads.
Where you ‘fit’ in the world is a question most people ask of themselves at some point in their lives. As runners, we are no different. The levity of spirit when you find your true ‘fit’, your homies, your group, your posse is game-changing. The same goes for that moment you find a running shoe that truly fits you.
At JackRabbit we are what our tagline says – ‘Where FIT Happens’. These three simple words can mean myriad things.
Firstly, on a fundamental level at JackRabbit, we fit you in running shoes. We take our time in our stores with each customer. We analyze gait on a treadmill, get insight into running goals and training mileage and experience before we make a shoe recommendation.
On a larger level ‘Where FIT Happens’ speaks to our role in the running community. We bring together runners from all backgrounds into group runs and support running initiatives in our communities and nationwide. Our JackRabbit stores donate shoes to help others and we strive every day to make a difference in running communities around us.
We work in inner cities and the suburb and we aim to help any runner find their fit in the community, just as much as we help fit their running shoes.
JACKRABBIT & RUNNING COMMUNITIES
Running brings people together. The simple act of running with a group gives way to so many benefits beyond the fitness and endurance gained. We experience a bigger social connection when we run with others. This connection only increases when we work towards a common goal, a race or a cause. Running can break down barriers, mend fences and inspire global initiatives. It also has the special ability to make us feel that we’re ‘home’.
Running with a chosen group or friends can motivate us more, add a little extra pep to our steps or shave a few seconds off a run pace.
Running brings people from different vocations, income brackets, backgrounds or cultures together, merely through the simple joy of putting one step in front of another.
A running community can be as simple as your closest friends, or a local running team, or a cultural, gender-specific or lifestyle group. It can be off road, on road or on track. Now, it can even be virtual or an online group with runners you’ve never met in person, but with whom you find solidarity.
FIT YOUR FIT AT JACKRABBIT
The next few weeks at JackRabbit we’ll be bringing you a range of stories of the ways people ‘fit’ in running. From the most basic to the more impactful.
We will start at the most basic and fundamental level of how you fit into your running shoes; running after all, starts with a pair of shoes no matter who you are.
We’ll show you how to consider what shoes are right for you as well as the different types of shoes for varying running types: 5k runners, marathon runners, trail runners, triathletes. And let’s not forget the champions who stand on their feet all day and need ‘runners’ to support them through the long days.
We’ll also share stories of how runners have found their ‘fit’ in the running community. We’ll meet online groups from trail or marathon to those that help with mental health, support race discrimination and gender specific communities. Let’s give a shout out to Another Mother Runner for example.
Finally, we’ll talk about the larger impact of running; how it’s helped through a global pandemic and grown a new generation of runners. We – as runners – can do a lot to make sure these new runners are made to feel welcome and included.
FUNDAMENTALS: HOW WE FIT YOUR SHOES
At JackRabbit, we are in the business of matchmaking and problem solving for your feet. Whether you’ve got high arches, flat feet, bunions, knee pain, shin splints, or anything in between, we’ve got the expertise, knowledge and tools to find the right footwear for you. We’ll find you a pair of running shoes that suits your unique foot shape best and keeps you running and walking injury free.
How do we do this? Via a gait analysis and questions about your running goals and habits. This gait analysis is a free tool we use at JackRabbit to quickly and accurately determine which type and category of footwear will work best for you. It involves one of our in-store gurus recording your lower legs and feet while you run or walk on a treadmill at a comfortable pace for 30 seconds to one minute.
Check out how we do a full gait analysis at our JackRabbit partner stores.
We know there are times when shopping online is the way to go and the speed you need. We’ve worked with our shoe and running tech gurus to create the online JackRabbit Fit Finder. This is your go-to essential resource for discerning the best choice of running shoes for your type.
This new Fit Finder tool algorithmically takes into account anything from race distance, to weekly mileage, to terrain, to cushioning needed. After answering a few select questions, the robotic JackRabbit genius (as we like to think it is) will select a range of shoes most suited for your needs.
Check it out for yourself to see which running shoes could be with you on your next adventures.
Make room for more trail miles in 2021 because Altra just launched all-weather editions of their impressive new Lone Peak lineup. The all-weather editions include more styles catered to hikers and trail runners in low and mid ankle heights.
Pro Triathlete Nick Chase took the Lone Peak All Wthr edition to the high country in Utah to put it through its paces.
ALTRA LONE PEAK ALL WTHR – LOW
RUNNER: Andrew CONDITIONS: Slush in New York City
As a runner living in New York City, I’ve had to tread through some pretty serious snow this winter. It takes a lot to force myself out the door when I look out my apartment and see 4-6 inches of dirty sidewalk slush.
The Altra ALL-WTHR Lone Peak was a game-changer to stay dry and comfortable while running in east coast snowstorms. The extra grip on the sole prevented me from slipping on urban NYC ice. The wide toe box meant that I could wear my thick winter socks without my foot feeling cramped.
However, the best feature was the water-resistant upper, which saved me from feeling drenched by the slush on the ground. I’m still astounded I can go on an 8 mile run in the city slush and my socks remain dry the whole time.
Hikers who like the traditional Lone Peak are going to love the ankle support and weatherproof perks with the ALL WTHR MID.
This shoe has the highest level of ankle support within Altra’s new Lone Peak family.
Mid is great for hiking, while Low is better for running as it allows more ankle movement. The Zero Drop takes some getting used to especially on the uphill climbs. However, it ultimately makes my feet hurt WAY less after many snowy, slippery (but beautiful!) miles.
The power of repetitive movement to calm and inspire the mind has been well documented. As runners, we know the tap, tap, tap of a foot fall on the road or the trail is like a metronome allowing our inner dialog to speak louder or quieten down.
Brooks Running calls this concept ‘Runfulness’, the perfect term to pay honor to the power of running to shape our mental as well as physical well-being.
Read on to learn more.
FORGET YOUR FEET, FREE YOUR MIND
Runfulness is mindfulness unlocked by the power of running. It’s the effect of a run that is so good, so freeing, it allows you to forget your feet altogether – taking your mind to places your feet can’t go.
It’s in this state where you find the power to change a day, a life, the world.
What Runfulness means for each of us is different.
RUNFULNESS IN ACTION
As you lace up your shoes this week, think about adding a little Runfulness as well. There is nothing like a bit of accountability to keep you committed to a week of Runfulness. After all, Rome was not built in a day and you can’t put mental well-being on speed dial. It takes consistency to effect meaningful change.
With this in mind, we’re stepping in as your accountability partner with our downloadable Runfulness Tracker. Download by clicking below, note down your run days and how you will add a little Runfulness to your day alongside your run.
This could be:
Adding an extra few minutes to cool down physically and mentally before tackling the rest of the day.
Rewarding yourself for reaching a running or life micro-goal
Setting aside time for a virtual or distanced coffee/beer/beverage with a friend or loved one.
Committing to reducing your inbox for the mental relief (oh, how sweet that is).
Writing down what you have achieved in the last month and what you want to achieve this coming month.
Use your Runfulness imagination and fill in the gaps.
This is a guided mediation for rest to be done seated or lying down in a comfortable, quiet place.
These quiet minutes allow you to identify any areas of stress and slowly unwind at the end of day, or to start the morning with a clear head. Say goodbye to discomfort with deep breathing and intention.
Sports Bras: Supporting, empowering and celebrating women never goes out of style. And nothing does that better than, arguably the best invention in women’s sports apparel, the sports bra!
We asked team member Melanie, the woman who has donned sports bras for more years than most, to share her wisdom of ‘The Bra Wall’ at JackRabbit.
In her sporting bra career, she has gone from teen xc runner, to triathlete (when running in a swimsuit with no bra was the thing), to mother, to returning to triathlon (where wearing a sports bra is now firmly a thing). Her tatas have literally seen it all through her varied sport and life journey.
HOW TO GIFT A SPORTS BRAS FOR EVERY OCCASION
Read on to support your ladies, support the tatas and make sure you select the right one. Our gift guide will take all the decision making out of the equation. Buy the perfect one with confidence, wrap and give the gift of support in 2021.
Much like there are race shoes, training shoes and athleisure shoes, there are sports bras for all occasions and all support scenarios. Fortunately, just like shoes, we have you covered at JackRabbit.
STRENGTH TRAINING BRAS
When you’re pumping iron, box jumping, twisting, squatting and crunching, it’s ok to have a bra that offers lighter support for these non-impact kind of scenarios.
This is where you can really shine with your design choices, just make sure there is enough coverage to avoid any slippage when you twist and comfort to avoid any chafing when you’re moving.
HANDFUL DOUBLE DOWN BRA $57. There is ample coverage on the sides and back to eliminate side boob, spillage, pinching, and other unpleasantries. Extra wide band provides comfort and support for time in the gym
BROOKS FAST FORWARD BRA $36. Perfect for strength workouts thanks to minimal back coverage. This gives you a flexible range of motion for all-day comfort and building the power you need.
LIGHT SUPPORT BRAS
Smaller-breasted women can use a lighter support bra when running, merely from the physics of less movement. Indoor bike training? Perfect scenario to crack out the light support bra for a tough workout on the pedals.
NIKE SWOOSH SPORTS BRA $38 The Nike Swoosh Sports Bra gives you classic coverage and medium support for activities like indoor bike training, socially distanced cardio classes and yoga.
DARE STRAPPY BRA $59. The minimal seams add a modern style and distraction-free fit. Plus, an integrated bottom band provides invisible support and comfort.
HIGH SUPPORT BRAS
We hear you pre- and post-partum mothers, ladies with curves, ladies with implants, ladies with ample bosoms needing support. Fortunately, there are science gurus who have literally dedicated their careers – no sniggering in the back – to studying how breasts move and how to support them without restricting breathing (we’ve all made that mistake).
Here are our top support bras for high-impact sports and running. The right support cannot be underestimated and gone are the days when the need for support meant you had to sacrifice style. New fabrics and construction have been game-changing for high-impact bra designs.
BROOKS FIONA SPORTS BRA $50 This is the best-selling bra at JackRabbit and the most versatile. It blends comfort and support in a fit that works for nearly any body type. This is a bra which you can expect everything from it with no regrets.
BROOKS DARE HIGH NECK SPORTS BRA $65 A streamlined shape and support come in this statement-making silhouette. With minimal seams, the neckline and longer length deliver a modern, streamlined look that layers easily and looks great solo.
THE HISTORY OF THE SPORTS BRA
Oh, and we love sports bras so much at JackRabbit, head over to our blog to read about their development, the science behind and how the modern pioneers have, rightly so, been added to the Sports Apparel Hall of Fame. Read, print and add to your gift. What you are giving is really a piece of sporting history.
Why not get the scoop straight from the source?! Let’s talk about New Balance’s proprietary Fresh Foam X technology and the running shoe range that features this midsole.
Journalist Brian Metzler sat down with New Balance Product Manager Paul Zielinski to get the insider talk on the what, why, and excitement around the continuing refinement of the Fresh Foam X experience.
AN EXCITING ADVENTURE IN SHOES
New Balance Product Manager Paul Zielinski and Brian Metzler share the Zoom limelight talking about the Fresh Foam X. Spoiler alert, it’s a game changer with many more exciting things to come in 2021!