ALTRA FIT4HER – RESPECT THE FEET
ALTRA TALKS TO WOMEN, WITH A NEW STYLE FOR 2018
When we talk about the differences between women and men, we could open a whole Pandora’s Box! But for this moment in time, let’s talk feet!
Women’s feet are different from men’s not only in size and shape, they take forces from different angles from a woman’s hip geometry and running gait. Altra running took this on board and committed to a build their women’s shoes based purely on women’s physiology from the ground up.
Altra’s Fit4Her focus is not only about the shoes. Fit4Her is about celebrating strong, fierce women dominating race courses of all distances and inspiring all generations; it’s about celebrating the differences between women and men – their feet and their spirit.
From day one, Altra has been committed to offering women a shoe that was not a smaller version of the men’s, but designed from the ground up with a woman’s anatomy in mind.
Altra was founded on their observations that most running shoes were hurting runners more than they were helping them. They created the company with one purpose and one purpose only; to help people run better. And that includes both halves of the gender equation.
ALTRA RUNNING – FIT4HER
THE ALTRA SOLSTICE
2018 welcomes another addition to the Altra shoe collection for women; the Altra Solstice
The Altra Solstice is a go-to shoe for any woman on the go. From the gym, to running, to mastering life on the go, the Solstice offers a solution to any woman who runs (literally and figuratively) through whatever a day/week/month/life throws at her.
It has an understated, yet modern style pairs well with a favorite pair of jeans. Then, when you’re ready to hit the training, throw on your running gear and the ultra-light Solstice will soon have you effortlessly turning up your speed.
JackRabbit has partnered with Altra to be the exclusive provider of the Altra Solstice for January 2018. Keep checking back for when the Solstice arrives.
HOW ALTRA MEETS THE NEEDS OF THE FEMALE RUNNER
Let’s get down to the tech. Feet are arguably one of the most complex bone structures in our bodies, so we’re getting technical. When it came to perfecting a shoe for the female foot, there were a bevy of considerations Altra combined in the design of their women’s running shoes to create the perfect female-specific design.
Designing shoes for the female foot, Altra style
- – Higher instep
- – Longer arch
- – Narrower midfoot and heel
- – Female FootShape
- – Different metatarsal spacing
- – Softer cushioning
MEET MEGHAN LAW, FIT4HER AND ALTRA AMBASSADOR
Meet Meghan Law, mother, ultrarunner, member of the Altra Women’s Running Team and a dominant force in women’s ultra running at the age of 55.
Watch the video to learn how Meghan went from her first 5k to stay fit after the birth of her child, to gradually working her way to ultra running (despite being afraid of running in the dark). Passion is what makes is all tick, and Meghan talks honestly about her continued passion for running. Meghan qualified for the Olympic Trials four times, but it was watching one of the videos of the Western States 100 Mile Run that really sparked her running passion.
ALTRA RUNNING SHOES FOR WOMEN
Shop some of the key styles for women from Altra. Step up your game in 2018 into a new pair of shoes made just for you.
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