ADIDAS: SUSTAINABILITY, PERFORMANCE, STYLE
WHY WE'RE CELEBRATING ADIDAS THIS SUMMER
As a running company, adidas has always been a leader in its commitment to sustainability. We tip our hats to their clear mission to include sustainability into the fabric of the company and are committed for the long term.
In 2017, adidas placed 49th in the Global 100 List of Most Sustainable Corporations in the World, a ranking that celebrates corporations that have been able to balance environmental, social and corporate performance. It was the only footwear or apparel company to feature in the list.
As a German company, adidas has the advantage of having its roots in a country that has always been a leader for pushing the idea of using less, paying attention to our impact on the environment and being a team player when it comes to Mother Earth.
HOW IS ADIDAS COMMITTED TO SUSTAINABILITY?
As part of its mission, adidas is committed to taking responsibility for the entire lifecycle of the sport it supports. That runs from respecting human rights to the supply chain to the end result of empowering people, improving health and inspiring others.
They have a road map through 2020 translating their sustainable efforts into tangible goals that have a direct impact on the world of sport.
SOLARBOOST: ROCKET SCIENCE YOU CAN WEAR
Alongside its commitment to sustainability, adidas continues to push innovation. And who can say no to a shoe inspired by NASA engineering? Launched this summer, SolarBoost is the new high-performance, lightweight shoe from adidas, that is indeed inspired by engineering by NASA scientists.
One of the key inspirations for SolarBoost is ‘confidence’ drawing on the lore that running enthusiasts (personally, we like to call ourselves running geeks!) run to gain self-belief in all aspects of their lives. By equipping runners with their newest technology, adidas is giving every runner the tool to build their confidence with every step they take.
With that in mind, adidas introduced SolarBoost using their unique Tailored Fiber Placement, which is so precise that it gives a structured and flexible feel where runners need it most. Add to this a new energy rail to increase stability and you have a shoe that is going to give you a refined and more accommodating fit.
And, there’s more folks!
Let’s not forget adidas’ mission for sustainable footwear which is the core of their brand beliefs. SolarBoost features sustainable (and ocean-saving) Parley yarn spun without compromising durability or wasting materials. Read on below for more on the amazing Parley yarn.
To learn more about SolarBOOST, read the JackRabbit review from guest blogger Brian Metzler.
ADIDAS PARLEY: SUSTAINABILITY IS NOT A GIMMICK
Talking of their sustainability mission, adidas have publicly stated they want all of their shoes to be made using recycled plastic by 2020.
The story of an adidas shoe is more than just its performance and style. Adidas has brought sustainability to its high performance shoes partnering with Parley – a company manufacturing yarn from plastic removed from oceans. The upper of every Parley shoe from adidas is made from 5% recycled polyester and 95% plastic waste dredged from the ocean.
Read more about the adidas/Parley story and our passionate support in a blog post from Emily, our ‘sustainability guru’ at JackRabbit and social media queen.