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Adidas Sustainability

ADIDAS: RUN FOR THE OCEANS

Run for the Oceans: From 05.28.21 – 06.08.21 join adidas and millions of people worldwide to run, jog or walk to help end plastic waste for World Oceans Day.

RUN FOR THE OCEANS WITH ADIDAS TO HELP END PLASTIC WASTE

By Emily Walsh

Run For The Oceans is back again and bigger than ever! From May 28 – June 8, join adidas and millions of people around the world for a run, jog, walk, plog or wheelchair to help end plastic waste.

For every kilometer you run and log in the adidas Running app,  adidas and Parley will clean up the equivalent weight of 10 plastic bottles, up to 500,000 pounds from beaches and islands.

Ready to make a difference for World Oceans Day 2021? Lace up and join the challenge now through June 8th – registration is free and the more miles you log, the bigger the impact!

HOW TO PARTICIPATE

  1. Download the adidas Running app
  2. Tap on the ‘Community’ tab
  3. Join the adidas Run For The Oceans challenge
  4. Track every km you run, jog, walk, or wheelchair from May 28 to June 8 to log your contribution

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SUSTAINABILITY AT ADIDAS

In 2015, adidas partnered with Parley for the Oceans to create the first ever running shoe made from recycled plastic waste. Fast forward to today, six years and more than 30 million pairs of recycled running shoes later and adidas is still making waves as the industry leader in sustainability.

Adidas works with Parley to spin problems into solutions by transforming ocean plastic it into high-performance sportswear. Parley Ocean Plastic™  is made from recycled waste that is intercepted from beaches and coastal communities before it reaches the ocean. Adidas uses it in product production as a replacement for virgin plastic in the adidas x Parley collection. After plastic trash is collected from coastlines, it’s baled and sent to Parley supply chain partners. There it’s shredded and reworked to become high-performance polyester yarn: Parley Ocean Plastic™, which is then used to create adidas x Parley products.

By 2024, adidas aims to have all shoes and clothing made with 100% recycled polyester so you can keep making sustainable choices without compromising performance OR the future of our planet.

SHOP SUSTAINABLE GEAR

Know your products and shop sustainable! Adidas Ultraboost 21 is made with Primeblue, a high-performance recycled material with 50% of the upper being textile and 75% of the textile is Primeblue yarn. Browse more sustainable styles from adidas and other great JackRabbit brands.

 

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