ADIDAS ADIZERO PRIME PARLEY
ADIDAS PARTNERS WITH PARLEY TO CREATE IMPACTFUL RUNNING STYLES
A brand-new style from adidas, the Adizero Prime Parley is an elite running shoe following the same cutting edge design of adidas’ marathon world-setting models. It’s a creation that is trend-setting in design, cool to wear, but even more impressive, because of what it is made from.
The upper of each pair of adidas Adizero Prime Parley running shoes is fashioned from upcycled plastic waste, intercepted before it reaches the ocean. To get straight to the numbers, each pair of Parleys saves 11 bottles being dumped into the ocean.
ADIDAS ADIZERO PRIME PARLEY: HELPING SAVE OCEANS ONE BOTTLE AT A TIME
You cannot keep repeating the same things, and expect the results to be different. This statement is true on so many levels, and more than applicable to how we as a world are consuming resources and the impact upon its most delicate ecosystems.
Adidas and Parley have teamed to put the ocean front and center.
WHAT IS PARLEY?
The mission of Parley is precise; give creative industries the power to lead, then let the consumer make the right choice.
We believe the power for change lies in the hands of the consumer – given he has a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries.
Artists, musicians, actors, filmmakers, fashion designers, journalists, architects, product inventors, and scientists have the tools to mold the reality we live in and to develop alternative business models and ecologically sensible products to give us earthlings an alternative choice, an everyday option to change something.”
LEARN MORE ABOUT THE IMPACT OF PLASTICS
Certainly, the adidas collaboration with Parley is a chance for us all to take a stance. Holidays are coming and what better way to say, ‘I love you, world’ than a thoughtful gift; an impactful, high performance shoe so the runners of tomorrow can enjoy the ocean breathing lifeblood into the world, just as we have.
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