BROOKS RUNNING: FROM SPORTS BRAS TO RUN BRAS
BROOKS REINVENTING THE SPORTS BRA
By Melanie Mitchell
There are many challenges we face when it comes to running as a woman, but our bras shouldn’t be one of them. Any woman who traversed the joyous times of adolescence will remember the transition to a new-found normal when running. Suddenly you’re presented with breasts! And they move! You have to learn how to accommodate them in any sport, but none so much as running.
With that in mind, it’s no surprise many agree the sports bra has been the single most impactful (pun intended) invention in the world of women’s sports. To honor the invention, the three pioneering women credited with inventing the sports bra were recently inducted into the National Inventors Hall of Fame.
When it comes to support and comfort however, not all sports bras are created equal. Probably, every female runner has had one bad run-in with a sports bra: chafing, sweat alleyways, limited motion control and, of course, the dreaded uni-boob.
Brooks has been a forerunner in the world of sports bras, pioneering the development of ever-better bras based on scientific research and constant feedback from the runners wearing them. Not one to rest on their laurels, Brooks has again pushed forward the limits with their new line of run bras. Take note of the use of the word ‘run’ bra and not ‘sports’ bra. The new Brooks Dare Run Bras, are singularly designed for the high-impact nature of running.
BROOKS RUN BRAS: IT’S SCIENCE
With the new Dare Run Bras, Brooks has put 40 years of bio-mechanical research to work. Alongside real runners’ insights they partnered with the Research Group in Breast Health at the University of Portsmouth (UK) to conduct bio-mechanical testing on a wide range of sizes — not just the industry standard B cup.
With so many active women before us, that now means there is solid historical data and fine-tuned research, studied and reported upon to inform every decision behind the development of a progressive new run bra.
Each Brooks Dare Run Bra offers what is called ‘Run-Ready Support’, Brooks’ name for the perfect blend of hold-you-in support and pure comfort.
New for Fall 2020, the Dare Collection now is offered with expanded size offerings in select styles.
BROOKS RUN BRAS: FORGET ABOUT IT
The ultimate accolade for any bra is to forget it’s even there. Thanks to the bra-masters at Brooks they have gone to the max to get women runners as far down that path as possible. Each run bra in the Dare Run collection is seamless, soft, distraction-free comfort, so you can forget about your bra and focus on your run.
After all, isn’t that what all of us female runners aspire to? Pulling on our shoes and running, unlimited by our world, our minds, or our clothing.
6 COMMON BRA ISSUES BROOKS SET OUT TO SOLVE
Skip the on/off struggle. Changing into your run bra should be easy. If pullover bras don’t work for you, try styles with adjustable back closures, or even zip-front designs.
Stop straps from chafing. Chafing is the worst. Try adjustable straps to fine-tune the fit, or free-cut finishing which practically eliminates edges on straps.
Improve bra breathability. Get rid of boob sweat for good with styles that include mesh paneling, perforated cups, or strappy styles that minimize coverage.
No more nipping out. Stay confident in your coverage with styles that feature built-in molded cups or removable cups.
Smooth out pesky seams. Bras with nearly seamless finishing or bonded finishing — a fancy way of saying seams are adhered with heat instead of stitched — help eliminate seam-on-skin irritation.
Prevent bottom band chafing. Again, chafing is the worst. The innovative hidden bottom band acts like second skin to reduce irritation, while adjustable bottom bands can fine-tune your fit to make sure the band won’t move.
BROOKS DARE HIGH-NECK RUN BRA
Rock it solo or wear it layered. This streamlined style can do it all. The Brooks Dare High-Neck Run Bra features run-ready support, sweat-wicking DriLayer® fabric and free cut construction — no seams, no distractions — just you and your run.
BROOKS DARE STRAPPY RUN BRA
Who said strappy style can’t be supportive? The Dare Strappy Run Bra offers a strappy design for freedom of movement — except your boobs, those stay put — plus sweat-wicking DriLayer® fabric and a supportive hidden bottom band. Free-cut construction means no seams for zero distractions, letting you focus fully on your run with no chance of chafing.
BROOKS DARE CROSSBACK RUN BRA
A dreamy blend of seamless softness and support. Sometimes simple is best. The Dare Crossback Run Bra doesn’t have any zips, hooks, or fuss. Run-ready support, sweat-wicking DriLayer® fabric and a supportive hidden bottom band work together to deliver total comfort so you can run free from distraction.
NEW SIZES. Now available in 30-40 A/B, C/D and DD/E
BROOKS DARE SCOOPBACK RUN BRA
Get adjustable, supportive style in a runnig bra sans racerback. Offering run-ready support, adjustable straps and back closure, and a supportive, hidden bottom band, the Dare Scoopback Run Bra delivers total comfort on the go. Free-cut construction means no seams and no distractions — all you need to do is focus on your run.
NEW SIZES. Now available in 30-40 A/B, C/D, DD/E, F/FF
BROOKS DARE RACERBACK RUN BRA
Customized comfort: fully adjustable, with smooth shaping and extra breathability. The Brooks Dare Racerback Run Bra features run-ready support, adjustable straps and back closure, plus extra breathability thanks to perforated cups and mesh paneling. All designed to help you focus on your run, not your gear.
NEW SIZES. Now available in 30-44 B-F and 30-40 FF-G