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ADIDAS AND THE ISS NATIONAL LAB TO COLLABORATE IN SPACE

 

ADIDAS AND THE ISS NATIONAL LAB TO COLLABORATE IN SPACE

by MELANIE MITCHELL  | NOVEMBER 2019

 

 

ADIDAS TAKES TO SPACE WITH BOOST

The drive for innovation has led humans to move heaven and earth in their quest to pioneer and revolutionize the human experience. Space has the ultimate story to tell in the human journey.  The quest for exploration beyond the earth presented exponential challenges that end up trickling down to the human experience on earth.  

Bold steps taken in space have led to game-changing products we use every day: scratch-resistant lenses, artificial limbs, insulin pumps, home insulation, LASIK surgery and – important for runners – wireless headsets. Early innovations in running shoes were inspired by technology employed in the shock-absorbent rubber molding designed for astronauts’ helmets.  

Move forward to 2020 and in a move to deliver an out-of-this-world experience, adidas are boldly partnering with the International Space Station National Lab to innovate literally beyond earth.  With 70 years of relentless innovation under their belts, the adidas ‘Future’ research and development team have set their goal to disrupt the norm with a move to an open-source culture of collaboration for innovation. 

THE ISS NATIONAL LAB

The International Space Station National Laboratory orbits 408 kilometers above the surface of the earth and is the ultimate innovation creators lab.  It’s a true testament to science and global collaboration surpassing political borders, and what humans can achieve when we remove ourselves from earthly constraints. 

This limitless potential is the era of exploration for adidas and their bold collaboration has the sole mission of empowering athletes here on earth. Sport is about pushing boundaries and pushing boundaries leads to game changing moments that inspire cultures and shape history. 

 

ADIDAS BOOST IN SPACE: THE MISSION

It’s all about the science and adidas’ proprietary Boost midsole. 

On a cargo mission contracted by NASA to deliver critical supplies to the ISS, a supply of adidas Boost midsole pellets will also make the journey.  In space, astronaut scientists will perform an experiment using the Boost midsole creation process, without the distraction of Earth’s gravity.

Purpose: To uncover the secrets of pellet movement during midsole mold filling under microgravity conditions – something that scientists theorize could be used to optimize footwear performance and comfort.

Procedure: The Boost pellets will be injected into a midsole cavity, and the motion of the pellets, their interactions, and their final orientation will be captured with a high-speed camera in the clear mold. The molds will be preserved and returned to Earth for inspection for the adidas research team to discover the future of Boost and understand what it takes to create truly out-of-this-world running technology.

We can only hope all the kids of the parents working at the adidas research and development team will quite possibly have the coolest science project ever to share at the next science fair. 

ADIDAS RUNNING AND THE ISS NATIONAL LAB 

Two of the most innovative brands in the universe come together for a new era of innovation in space to empower athletes on Earth.
 


 

 

ADIDAS ULTRABOOST 20 

The new adidas UltraBoost 20 has arrived and with it a limited edition inspired by the adidas and ISS National Lab collaboration

Inspired by cosmic dust the iridescent shade of the midsole is a must-have for any space guru, sneaker head, or runner looking to be inspired from a little less gravity from way up high.  

Aside from the space styling, the UltraBoost 20 will feature a new primeknit upper using the TFP technology for a dialed in fit that uses the least amount of materials. Adidas have worked hard on making the heel fit more securely and the style follows adidas’ commitment to sustainability with 70%of the upper made from recycled plastic from the ocean and 100% recycled polyester on the TFP application. 

Check back to see the new cosmic-inspired adidas UltraBoost at JackRabbit and other new colors of the UltraBoost 20 coming early December.

There will be more news to come from the story of the adidas and ISS National Laboratory.  Watch this space!

 
 

SHOP ADIDAS ULTRABOOST 20

 

 
 

 
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Reviews

ASICS GEL CUMULUS 21 REVIEW

ASICS CUMULUS 21: NYC MARATHON REVIEW

by KENZI KAPLAN |

ASICS CUMULUS 21

A NEW YORK CITY MARATHON JOURNEY

JackRabbit marketing star, dog owner and MS campaigner Kenzi Kaplan-Lopez signed up to run the New York City Marathon as her first 26.2 race. As an ASICS fan, Kenzi knew she had to make a big decision when it came to what running shoe
was going to be her race day partner to get her to the Central Park finish line. 

Read onto learn why she chose the ASICS GEL Cumulus 21 for her
journey

NEW YORK MILES AND THE ASICS CUMULUS 21 

Running has become a large part of my adult life. While I would not describe myself a natural runner, I work hard and the work pays off.  Add to that, I love a challenge and pushing myself to the limits, so 2019 was the year I decided
to take on my first 26.2 mile run and signed up to race in the New York City Marathon. 

I soon learned my first lesson – what all seasoned marathoners already know – there were two questions everyone asked when they
find out I was going to run a marathon: 

1. What finish time are you shooting for?
2. What shoes are you going to wear?

The first question was always easy for me because as a first-timer, the goal is
to cross the actual finish line 26.2 miles after the start! The second one however, is more complex. The running shoe options are endless, and when I started training, I truly had no idea what shoes I would wear on race day.

The long mileage I was about to keep adding to the weekly training, made me start to seriously thinking about what type of shoe would hold up plus get me through the training without injury and supported. 

I
have been a die-hard ASICS fan for years now, so naturally, I was drawn to the brand to take me on my NYC journey. I have the fortune of being able to test a lot of shoes and last year I solidly fell in love with the ASICS GEL
Nimbus. It quickly became my go-to shoe. Well, it was… until I met the Cumulus 21 this year. 

ASICS CUMULUS 20 MAKES WAY FOR THE ASICS CUMULUS 21

Having tried the previous edition of the GEL Cumulus, the stiffness of that version was something that I could never get used to. I enjoyed the added room in the toe-box, but it still wasn’t the same comfort that the Nimbus provided during
my runs.

Version 21 one of the Cumulus however nearly fixed everything I disliked about version 20.

In the neutral shoe category, the ASICS Cumulus 21 is one of the most adaptable shoes. It is more flexible compared to the previous version and has a strong rubber outsole that provides excellent grip in a variety of conditions. 

After marathon training and actual race day,
the shoes held up nicely with little wear. If you are a heel-striker, you will enjoy the gel heel cup that softens the blows. I certainly enjoyed this after pounding the pavement for 26.2 miles in New York City.

The Cumulus
21 has turned into my new favorite running shoe! If you’re new to ASICS currently this is the model I would recommend to start your ASICS journey.

And if you’re already loyal ASICS fan, you’re absolutely going to love this edition
of the Cumulus. 

ASICS GEL CUMULUS 21: TECH SPECS

SHOP ASICS GEL CUMULUS 21

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Reviews

HOKA ONE ONE SPEEDGOAT 4 REVIEW

 

HOKA ONE ONE SPEEDGOAT 4 – SHOE REVIEW

by BRIAN METZLER | NOVEMBER 2019

Named for Hoka One One Athlete Karl “Speedgoat” Meltzer, the 'winningest 100 mile runner on earth', the Hoka Speedgoat is perhaps one of the key trail shoes for agressive and rocky trails.  The fourth edition is here for the new season and guest runner, Brian Metzler takes it on the trails around Boulder, Colorado to put the new edition through its paces.  

Read on to learn what has changed and what is new with the Hoka Speedgoat 4. 

THE BUZZ

The fourth edition of the Hoka Speedgoat – a super-cushioned trail running fiend – has a few subtle but significant updates that make it slightly better than its predecessor.

Like previous editions, the Hoka Speedgoat 4 floats over the ground with a soft and luscious ride, and is both grippy on the uphill and secure on the downhill.

 

WHAT'S NEW: HOKA SPEEDGOAT 4

The biggest changes in the Hoka Speedgoat are the new, slightly softer and springier foam compound in the midsole and a new breathable, durable mesh upper with 3D printed overlays for more support and security.

For those who care about their toenails, there’s also a bit more room in the toe box than previous editions of the Hoka Speedgoat.

The outsole is made from Vibram MegaGrip rubber and features aggressive, 5mm lugs for optimal traction and steadiness. Uniquely shaped recessed grooves in the heel and forefoot allow for greater freedom of movement and flexibility without sacrificing stability.

FIT-FEEL-RIDE

Hoka fixed the only troubling spot with previous editions of the Speedgoat by allowing for a more accommodating fit in the forefoot.

The step-in feel is modestly soft, but, like previous Speedgoats, that immediately gives way to the cushy sensation of the midsole. The high-off-the-ground ride feels slightly more energetic than previous editions of the Speedgoat, thanks to the new formula of injected-EVA midsole that runs the length of the shoe.

Combined with Hoka’s signature rockered geometry to promote efficiency, this Speedgoat rides smoother and more consistently than any of its predecessors.

WHO'S IT BEST FOR?

Long-distance trail runners who regularly log multi-hour runs will appreciate the cushiness and protection of this shoe the most. The extra cushion provides long-haul comfort for trail marathons, ultra-distance races and weekend adventure runs.

Any runner who likes a high-stack shoe might enjoy it, but those who are used to feeling the ground could feel awkward in it.

PROS AND CONS: HOKA SPEEDGOAT 4

Hoka Speedgoat 4 - Pros

Pros: Hoka Speedgoat 4

This shoe is most at home on semi-technical trails in the mountains, but it can hold its own on mild dirt paths and aggressive rocky terrain too. It might feel like too much shoe on milder terrain and too cumbersome on extremely technical terrain, but overall there isn’t much it can’t handle.

Sometimes it’s the little things. In this case, the lacing eye-rows contain a small winged component to ensure a secure fit.

A reinforced toe bumper protects toes from debris and adds aberration resistance.

Hoka Speedgoat 4 - Cons

Cons: Hoka Speedgoat 4

The only drawback is that some runners would identify with is the overall size of the Hoka Speedgoat 4.

It’s not a heavy or clumsy shoe by any means, but runners who prefer more “feel” for the trail might have trouble getting comfortable with the Speedgoat.

HOKA SPEEDGOAT 4 SPECS

SHOP SPEEDGOAT 4 SPECS

ABOUT THE AUTHOR: BRIAN METZLER

Brian Metzler has run races at every distance from 50 meters to 100 miles, wear-tested more than 1,500 pairs of shoes, is a three-time Ironman finisher and occasionally participates in the quirky sport of pack burro racing in Colorado. 

He's the founding editor of Trail Runner magazine, is a former senior editor at Running Times and editor in chief at Competitor Magazine. He's the author of “Running Colorado's Front Range” and the co-author of “Natural Running: The Simple Path to Stronger Healthier Running” and “Run Like a Champion: An Olympian's Approach for Every Runner.”

 

 
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Reviews

NEW BALANCE 1080 V10 REVIEW

 

NEW BALANCE 1080 v10 – SHOE REVIEW

by BRIAN METZLER | NOVEMBER 2019

The shoe testers have spoken. Hands down they consider the New Balance 1080 v10 one of the best shoes of the year!  

Read on to learn why.

THE BUZZ

New Balance didn’t rest on its laurels with one of its top-selling flagship shoes after 10 years. Instead, it broke the mold on the New Balance 1080 v10 and updated this premium high-mileage, neutral cruiser into a masterwork model that is lighter, has a better fit, feels more energetic and has a more striking appearance.

The 10th edition of the 1080 the epitome of cutting-edge, data-driven design, both for performance and aesthetics.

 

WHAT'S NEW: NEW BALANCE 1080 v.10

In a nutshell, the latest version of the New Balance 1080 has a more supportive fit, is much softer under foot and serves up a much bouncier ride.

The midsole of the New Balance 1080 v10 is made of Fresh Foam X, a new formulation that offers both exceptional cushioning and energy return. The other big change is the striking new Hypoknit upper, which has elastic qualities to provide a sock-like fit. Add to that some stylish patterning and the v10 is a successful visual upgrade.

A series of blown rubber outsole lug segments adds to a premium ride sensation, provides ample traction, allows for an easier flex and keeps the overall weight as low as possible. Adding to the lightened shoe, the eye-catching laser engraving on the sidewalls of the midsole removes more weight and provides enhanced flexibility.

FIT-FEEL-RIDE

The 1080v10 retains the plush step-in feel of previous editions, but it has a much more nestled-down fit and comfy fit. That’s partially because of the new engineered knit upper, but also because of the sculpted footbed and low-volume interior.

The ride is the perfect blend of silky-smooth softness and lively rebound and it carries a distinct energy into every mile of a long run. Overall, it’s a much lighter and much more energetic shoe than previous editions and it really stands out.

WHO'S IT BEST FOR?

The New Balance 1080 v10 is a dialed in style for any runner who logs mileage on roads, bike paths, sidewalks and other hard surfaces around town.

It offers loads of comfort and protection and makes a modern statement with its visual flair. 

PROS AND CONS: NEW BALANCE 1080 v.10

New Balance 1080 v10 - Pros

Pros: New Balance 1080 v10

Not only does it look striking, but the performance-oriented Hypoknit upper has been engineered with a precise 3D fit so it hugs your feet with reliable snugness and provides strategic areas of stretch and support.

The 1080 v10 is more than a full ounce lighter than the previous edition. It allows this slimmed-down version to be much speedier and versatile for more up-tempo workouts.

Our wear-testers loved the fit and performance of this shoe. Hands-down, we consider it one of the best shoes of the year.

New Balance 1080 v10 - Cons

Cons: New Balance 1080 v10

It's rare that a show checks all the boxes.  After all, there are different shoes for different runners for a reason.  However, there are really no minuses with the New Balance 1080 v10.

The style really is versatile, it does everything well, fits great and looks stunning. Add it to your shoe rotation! 

NEW BALANCE 1080 v.10 SPECS

ABOUT THE AUTHOR: BRIAN METZLER

Brian Metzler has run races at every distance from 50 meters to 100 miles, wear-tested more than 1,500 pairs of shoes, is a three-time Ironman finisher and occasionally participates in the quirky sport of pack burro racing in Colorado. 

He's the founding editor of Trail Runner magazine, is a former senior editor at Running Times and editor in chief at Competitor Magazine. He's the author of “Running Colorado's Front Range” and the co-author of “Natural Running: The Simple Path to Stronger Healthier Running” and “Run Like a Champion: An Olympian's Approach for Every Runner.”